Athletes Performance Coaching
The client is a strength and conditioning coach starting his own personal training company. His clientele consists of high-level athletes and he needs a modern, sleek logo that will standout.
The Request
Needs to stand out in the personal training space with a simple, modern look
No colors and no inclusion of his name in the company name
First Option
For some reason, I had creative block with this project from the jump. This was the first basic option that I came up with, but didn’t love it and never even sent it to the client.
Drawing Board
When I get stuck on a project, or if I don’t have much to go on in the beginning, I like to go back to basics. I spend a little time generating simple imagery and text that I might want to incorporate, and then play with translating those concepts into designs.
Some of the things you can see here, like the rocket and arrow, helped inform the final design.
Final Logo
I landed on an angular design that incorporates all three letters of the company acronym, as well as some subtle symbolism. The idea is to imply strength, speed, and explosiveness - just like the client would like to see from his athletes.