Genre: Beach Folk

Hometown: Asheville, NC

Primary Markets: Asheville, Charlotte, Raleigh, Washington DC, Virginia Beach

Creating in a state of constant adventure, Asheville, NC-based Lua Flora has successfully unified sounds that typically don’t go together. The electrifying passion and introspective lyrics of songwriter Evan Button, meet a mesmerizing blend of Caribbean, Eastern, and American music to create a previously undefined genre; “Beach Folk.” This cultural phenomenon lends itself to easy listening from the perfect barrels of the Pacific Ocean to the hollers of Appalachia. In three quick years, the project has gone from backyard parties to national stages across the U.S. supporting Satsang, Franc Moody, Of Good Nature, and Kendall Street Company in addition to festival appearances at Front Porch Fest, Kentucky Yoga Festival, Between the Trails, and others.