Kimble Creative was hired after the initial branding effort to handle a variety of marketing and branding projects for The Goodyear House following its opening in February 2020. Although the restaurant had not planned to do curbside pickup or offer delivery until it was more established, the COVID-19 pandemic forced them to pivot. Kimble Creative assisted The Goodyear House in those efforts by designing new signage and marketing materials to adapt to the restaurant’s new strategies, as well as creating a variety of other collateral and designs.